Our Purpose

We are developing innovative opportunities for existing local businesses, attracting new business to the Upper Clutha District and helping to grow the local economy through our initiatives. The CUBE works with local government and non-government entities in the pursuit of a district wide integrated approach to business and economic development. 

We are excited to be facilitating a number of business focused initiatives including, the Business Mentors Initiative,  the Entrepreneur Speaker Series and Entrepreneur Scholarship and a variety of localised business support activities. 

What is the CUBE?

The Centre of Unique Business Evolution (CUBE) undertakes economic and business development activities operating out of Wanaka and supporting the Upper Clutha district. The CUBE operates under the auspices of Ignite Wanaka (Wanaka Chamber of Commerce). The CUBE was created to maintain the momentum that was generated by the Wanaka Gigatown Campaign that ended in 2015.  The CUBE is supported by a grant from QLDC and day to day operations are managed by Business Development Manager, Jason Watkins.

Square of Engagement

Our 'SQUARE' of engagement extends to Business Support, Business Advocacy, Knowledge and Planning Development and the operation of key initiatives for the business community.

2018 Square of Engagement (1).jpg

CUBE Personnel


Having held a broad range of general management roles in a variety of sectors and started his own ventures Jason has developed a deep understanding of the numerous challenges that businesses face.  Developing local talent and businesses is fundamental to the BDM role and Jason enjoys the opportunity to work daily with local enterprises in the Upper Clutha.